New study reveals the most popular video games in the UK

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A new study has revealed that multiplayer scary video game Dead by daylight is the UK’s most popular horror video game, according to Google search data.  

The study, conducted by gambling experts Askgamblers.com analysed Google UK and worldwide data for 34 horror video games and ranked them according to the average monthly number of searches they receive in the UK.  

So why not try a few to get spooky this Halloween? 

According to the results, the 15 most popular spooky video games in the UK are: 

Ranking Video game UK Search Volume Global Search Volume 
Dead by daylight 47000 987000 
The Last of us 33000 796000 
Phasmophobia 33000 792000 
Bloodborne 30000 582000 
Blasphemous 24000 272000 
Returnal 23000 263000 
Until Dawn 22000 412000 
Silent Hill 21000 545000 
Little Nightmares 20000 507000 
10 Doki Doki Literature Club 17000 365000 
  1. Dead By Daylight 

In this multiplayer horror game developed by Canadian Behaviour Interactive, one player plays the killer and the others the survivors. Released in June 2016, Dead By Daylight is the UK’s favourite horror game, with an average search volume of 47,000 monthly Google searches in the UK, and 987,000 worldwide. This game will make you doubt who you can and cannot trust, creating the perfect Halloween horror atmosphere. 

  1. The Last of Us 

If you are into action-adventure horror video games, this is the perfect one for you. This 2013 PlayStation game takes place in a post-apocalyptic world, and players have to fight against cannibals and hostile human beings. Registering an average of 33,000 monthly Google searches in the UK, and 796,000 worldwide, The Last Of Us is the UK’s second favourite horror game, and the world’s third most Googled one. 

  1. Phasmophobia 

Launched in 2020 by British Kinetic Games, this well-known ghost hunting video game registers an average of 33,000 Google monthly searches in the UK and 792,000 worldwide, making it the second most popular horror game in the UK and in the world.  This game becomes very popular every Halloween, thanks to YouTubers and streamers playing it every year during this season. 

  1. Bloodborne 

Developed by FromSoftware and released in 2015, Bloodborne is based in the fictional city of Yharnam where the player must deal with a blood-borne disease affecting the people of the town. With an average of 30,000 Google searches in the UK only, this is another great horror video game to try this Halloween. 

  1. Blasphemous 

Developed by Spanish developer The Game Kitchen and released in 2019, this action-adventure game is the fifth most Googled video game in the UK, with an average of 24,000 Google searches in the UK, and 272,000 worldwide (classifying only 13th in the world ranking). 

A spokesperson for Askgamblers.com comments on the findings:  

“Horror is an incredibly popular video game genre, and in the same way people enjoy scary movies, these numbers clearly show that a high number of British people are seeking out these the thrill and excitement of horror through a gaming experience. From psychological horror to zombie-infested cities, the video games on this list satisfy people’s longing for adventure and new, exciting realities.” 

The study was conducted by AskGamblers, an independent reviews platform for online casinos and games. 


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