Our tips for writing SEO content

One of the most repeated maxims in the world of Search Engine Optimization in recent years is: Content is King. And it is that after a time when links were the real protagonists of the improvement of the positioning, Google gradually gave up the throne to the content.

Therefore, when performing SEO of a web page, it is not enough to only take into account the external SEO Off Page factors -such as link building, or the main SEO On Page factors -development of an adequate structure, internal link, tag structure or optimization of SEO fields, etc. Today, for a business website or an e-Commerce to have a chance to rank in the Google SERPs, it is essential to publish quality content that is useful for the user.

Based on this principle, SEO writing becomes vitally important. One could say that not all content is worthwhile. In addition to respecting some basic editorial rules so that the text is understandable by the Internet user and without spelling mistakes, SEO optimized content involves taking into account many other guidelines.

The large amount of content published on the Internet makes it increasingly difficult for a website to rank in the first results. However, there are some tips for writing SEO content that can help you grow online (or else, you can always use the service of this french seo agency).

What is SEO copywriting?

SEO copywriting is the act of writing web-optimized content in relation to various techniques that promote web positioning. Taking into account various SEO metrics, it seeks to occupy the top results in search engines such as Google.

It is useless to write content without any type of guideline or structure. It is necessary to have some basis on what you want to say, how it should be written and, most importantly, how the content should be structured.

What is SEO copywriting for?

SEO copywriting is used to improve positioning in the SERPs of search engines, as we mentioned, with the aim of increasing organic traffic and achieving a greater brand presence online.

However, to get to this point and become a web portal of reference in a sector, you have to go far. And that is that, although the final goal is to climb in the SERP rankings to be in the first position and attract more web traffic to convert it later, the first step is to offer quality content to the user, generating the necessary trust to click back and read.

So, once the importance of SEO writing has been exposed as one of the fundamental pillars

of On Page SEO of any domain, it’s time to learn the keys and tricks to becoming an SEO writer.

How to write SEO?

Proper SEO writing is not much different from the writing we are used to. However, there are certain elements and practices to consider in order for the resulting descriptive text to be optimal and effective.

From the hands of our Hiberus Search team, a Hiberus Digital unit with expertise in SEO positioning, we know a few tips for writing SEO content.

Write for people

One of the first guidelines to consider is that the person who is going to read the post is a person. It seems that SEO writing is all about pleasing the search engines and meeting the technical standards they set. But it’s not like that.

You have to remember that the end user is going to be a person who wants answers to their questions. Therefore, the writing has to be simple, natural and straightforward. It’s not a good idea to overthink the same topic, because the user is going to be looking for the answer to their question and they’re going to do it quickly. One way to be clear and concise with the content is to use the question-answer format, where the question is answered directly below.

Not to mention, of course, good spelling and optimal readability. On some platforms, such as WordPress, the SEO module informs, among other things, if the readability is adequate, so the wording can be adapted to the set guidelines.

Find the main keyword

Directly related to the previous point, before starting to write and fill in the blank, it is essential to be clear on the user’s search that we want to answer. That is, what will be the keyword to which we will direct the content. There are several questions we can ask ourselves: What is the search intention of the user, transactional or informative? For what type of web page will I write the content? What type of word should I choose, head tail or long tail?

It is advisable to make a preliminary study of the situation, to know the search intention of the Internet user, to make an analysis of the keywords of the sector and to choose the main keyword of the post. There are different tools that work like a keyword search engine to perform this preliminary study in order to optimize the writing.

In the same way, it is important to take into account the variations of the main keyword and to use synonyms throughout the text. With this, not only is optimal SEO writing achieved, but it also makes it easier for the user to express the text by not repeating the same word so many times.

Once chosen, the content should hover around it, answering the questions that arise around

it. Including it in the main paragraph is a good way to start the message, making it easier for the user to know what it’s going to be about as an introduction.

Structure the content

Articulating the content of the post in blocks or sections will make it easier to read naturally. Introducing each part of the article with a subtitle not only allows the user to rest, it also allows SEO optimization of the article without too much effort.

These subheadings should be marked with the corresponding Hn tag, making a structured hierarchy of the message. The H1 tag should always match the article title and the article keyword should be included as far to the left of the title as possible. The H2 tags are the main highlights of the article with variations of the main keyword of the publication. In the case of a third category of headings in the content, such as a list, they would be marked with the H3 tag . And so on, so that the structure of the content is clear at all times.

SEO copywriting is based on these principles, so once the article is written, it is important to check that these basic points have been followed for content optimization. Part of our Hiberus Search team’s job is to establish a content strategy with appropriate SEO copywriting for each client. If you would like us to help you optimize your website with an SEO content strategy, please contact Hiberus Digital, our digital consulting firm that will grow your business.