Newport crowned as the UK’s most Instagrammable festive destination

With the festive season approaching fast, it is reported that 4.7 million Brits on average are expected to spend the Christmas season away from home. Therefore, it is the best time of year to explore different neighbourhoods, villages, and towns from across the world, who all celebrate Christmas in a magical way.

Curious to find out which locations are among the most popular, Commercial Estate Agents Savoy Stewart decided to compile Instagram data for 50 well known regions who hold festivities annually, to conclude the most Instagram worthy destinations to spend this festive season.

We really hope you find this press release useful. If you do wish to use the data, we would greatly appreciate a link to https://www.savoystewart.co.uk/, who commissioned the data.
 

UK’s most Instagrammable festive regions

GlobalRanking	Neighbourhood/Region	Location	No. of hashtags on Instagram
3	Newport	Newport, Wales, UK	2,727,980
8	Oxford Street	Oxford Street, London, UK	930,434
14	Birmingham city centre	Birmingham, UK	538,777
20	Bath	Somerset, UK	270,969
26	Malton	Yorkshire, UK	165,968

Ranking in first place in the UK is Newport, Wales, which also ranks in third position worldwide with a total of 2,727,980 hashtags on Instagram. The region holds annual Christmas markets, as well as opening Santa’s grotto for children. Newport also holds a highly anticipated annual Christmas lights switch on, which reportedly brings in thousands of visitors each year, making it the ideal place to begin your festive celebrations.

Oxford Street in London ranks second, with 930,434 Instagram hashtags worldwide. Oxford Street is well-known for its spectacular light displays and legendary shopping opportunities to get the perfect gift for anyone in your life.

Coming in third place is Birmingham city centre, with 538,777 hashtags on instagram, positioning it in 15th place globally.

Most Instagrammable festive regions worldwide

GlobalRanking	Neighbourhood/Region	Location	No. of hashtags on Instagram
1	Colorado Springs	Colorado	2,985,922
2	Williamsburg	Virginia	2,864,988
3	Newport	South Wales	2,727,980
4	Galway	Western Ireland	2,182,282
5	Durango	Colorado	1,937,770
6	Bondi Beach	Sydney	1,915,431
7	Woodstock	Vermont	1,856,018
8	Oxford Street	London	930,434
9	Rovaniemi	Lapland	691,282
10	Tsim Sha Tsui	Hong Kong	641,790

Globally, the top ten regions for Christmas festivities sees regions within the USA taking the top two spots. 

Coming in first is Colorado Springs, Colorado, with a whopping 2,985,922 hashtags on Instagram. This region holds an annual festival of lights during the Christmas season, and also boasts a parade through Downtown Colorado Springs.

Second is Williamsburg, Virginia, with 2,864,988 hashtags. This region holds mystical holiday shows, and is famous for its amazing Christmas shopping experience. 

In third place is Wales’ Newport, also top for the UK, with an impressive 2,727,980 hashtags.

In fourth place, Galway, Ireland has 2,182,282 Instagram hashtags. This location is home to one of the most popular Christmas markets in Ireland, famous for its festive atmosphere. The region also hosts a magical winter wonderland experience for all the family.

In fifth place is Durango, with 1,937,770 hashtags worldwide. Here, you can enjoy numerous winter activities in the festive season, such as skiing, dog-sledding, and snowmobiling!