TikTokCounter: How to Promote Your eCommerce Business on TikTok?

The name TikTok doesn’t necessarily require an introduction. Still, let’s see a brief intro about the platform. We all know it is one of the most influential social media platforms. It has around a billion monthly users spread all over the world. Subsequently, it emerged as a platform for more than entertainment. It turned into a powerful marketing tool! 

Specifically, it has become a fantastic medium for eCommerce brands. With its impressive growth, connecting with potential customers and generating revenue is a piece of cake. Being aware of your likes, followers, and the following is a great way to buckle up your eCommerce journey on TikTok. You can also make use of the tiktok counter to know your live stats. Growing an eCommerce brand on TikTok needs a properly strategized plan. In the below article, we will walk you through the process of planning and promoting your eCommerce business on TikTok.

Rise of TikTok

Initially, TikTok began as a video entertainment app under the name Musically. Using this, a user was able to create dancing or lip-synching videos. It was rebranded as TikTok in 2017. In no time, it emerged as an excellent, engaging platform. Its user count touched the top axis of every graph. Also, it is not going to descend in the future too.

In 2018 it ranked as the No.1 free app downloaded in various countries. In the same year, it was awarded the most entertaining app. We cannot argue about that as these are straight facts. TikTok is a great deal for entertainment. Apart from that, it is also excellent for all-scale brands to market. 

Why Should an eCommerce Business Use TikTok?

The answer is self-evident. Why miss a platform when it can provide all the necessary tools and features for a business to grow? TikTok provides both buyers and sellers with accessible interfaces and features. It makes the process of viewing and buying a product very effective. Sellers on TikTok can build their own storefronts, which allows users to purchase products within the app. Also, embedding links in the bio and the captions can aid in driving more traffic to the eCommerce site. The following are some important reasons why it is worth spending your time on TikTok to promote a business.

Boost Sales and Generate Revenue

TikTok is an excellent platform if you want to increase your sales rate. Why? Because people are blooming on this platform. So it is easy for you to find your potential customers. Then, with proper and consistent posting, you can convert the users into customers. Also, you have to keep track of your views and likes count to be aware of whether your strategies are working or not. You can do it either manually or opt for the TikTokCounter to analyze your account growth. 

Distinctive Features

TikTok provides eCommerce brands with a good amount of options to explore. It includes features like

Hashtags

Hashtags and challenges are a new way to increase your discoverability. These are tags added to your videos. To uplift your growth, you have to use relatable and trending hashtags. Adding random hashtags will not bring fruitful results as you expect.

TikTok Ads

In TikTok, you can display ads only to a specific group of customers. You can target them based on metrics like age, gender, or even location. This feature is available for all business accounts. With minimal investment, you can achieve effective results using TikTok ads.

Useful Insights

Apart from ads, TikTok also provides valuable user insights. Using this data, you can analyze how your current marketing strategy is performing or do you need any further changes. Initially, it can be pretty tricky, but with the user-friendly interface, it is easy to find a top place using this app. Furthermore, it provides complete information about your customers and their interaction with your page, which makes it easy for you to find new customers. 

Collaborate With Creators and Analyze Competitors

You can also collaborate with influencers with a considerable number of followers to reach customers who are different from your followers. Analyzing competitors will help you know more about your marketing performance. Furthermore, you can opt for the TikTokCounter to compare your profile with competitors.

Few Ways to Promote Your eCommerce Brand

Keep Your Customers Updated

As an eCommerce business, you will have product launches more frequently than others. So using TikTok, announce to your followers about all the new arrivals. For example, if you own a makeup brand and want customers to try a new lip shade. Without notifying them of the launch, no customer is going to buy those products. Hence make sure you post content promptly to reach your customers. 

Post Trending Content 

Quality content can help the customers understand the importance you give to your business. TikTok has content from users all around the world. So your content should be unique and should not blend with regular videos. There is a chance of users instantly swiping up if your content is not engaging enough. So make sure you create content keeping the latest trends and challenges in mind. 

Embed Links Aptly

TikTok enables users to add links to their videos and bio so that users can make their purchases immediately. The future updates from TikTok will be more advanced, where you can add product links to your videos. Now, unfortunately, it is available only for specific users. So make sure to follow up with the updates of TikTok to be on track.

Add a Call to Action to Your Ads

CTAs or Call To Action are buttons that can be placed in the ads. These buttons indicate the action that needs to be taken by the customer. It can vary for each brand. For example, you can have a CTA for just signing up to your website or buying a product with a “Buy Now” CTA. Clicking on that, a customer will be redirected to the appropriate landing page. It is an excellent tool for boosting your conversion rate on TikTok. 

Final Note

TikTok’s growth is still unpredictable, and it is definitely going to surprise us with various feature updates in the future. It is an excellent marketplace for eCommerce brands to kick-start their journey. When developing your marketing strategy on Tiktok, always remember to choose your audiences wisely. Plus, work towards turning them into potential customers. The most important thing is to follow the latest trends and make your videos short and engaging. It will help you get your eCommerce business a global reach.