- The PS5 is the most searched tech this Christmas in the UK
- The iPhone 13 and Nintendo Switch take second and third, respectively
New research has found the UK’s most popular tech items this Christmas, with the PlayStation 5 coming out on top.
The study, conducted by gaming site AskGamblers, analysed the number of Google searches for tech products on sale in 2022, to see which items had the greatest number of searches on average in the build-up to Christmas.
It found that the PlayStation 5 is the most searched item every month, receiving 1,040,000 searches a month on average. With sales topping 2 million in the UK this year, the popularity of the Sony console means that coming up to Christmas stock is still scarce in many high-street retailers.
Coming in second place is the iPhone 13, which receives roughly 865,000 searches a month. Despite being more than a year old and its successor, the iPhone 14, being released in mid-2022, the iPhone 13 remains incredibly popular based on Google searches.
The Nintendo Switch takes third place on the list, with roughly 694,000 searches a month on average in 2022. In November, sales for the handheld console increased by 175% month-on-month, accompanying the latest generation of Pokemon launching with Pokemon Scarlet and Violet.
The Xbox Series X comes in fourth place on the list, with an average monthly search volume of 664,000. It was released in the same generation and at a similar time as the PS5, but Microsoft’s console trails behind Sony regarding searches.
Rounding out the top five is the Apple Watch, which comes in with 612,000 searches a month. It’s another addition to Apple’s technology ecosystem, with the eighth Generation Watch and the Apple Watch Ultra both being released this year.
| # | Tech item | Average monthly searches |
| 1 | PlayStation 5 | 1,040,000 |
| 2 | Apple iPhone 13 | 865,000 |
| 3 | Nintendo Switch | 694,000 |
| 4 | Xbox Series X | 664,000 |
| 5 | Apple Watch | 612,000 |
| 6 | Apple AirPods | 499,000 |
| 7 | Apple iPad | 365,000 |
| 8 | Ring Doorbell | 241,000 |
| 9 | Xbox Series S | 236,000 |
| 10 | Fitbit | 217,000 |
Coming in as a potential surprise in the list is the Ring Doorbell, with 241,000 searches a month in the UK, and the Fitbit, with 217,000 searches a month on average.
Commenting on the findings, a spokesperson for AskGamblers said: “While some can expect that the PlayStation 5 is the most Googled tech item this year, it may come as a shock to see it so far ahead of other tech items in terms of popularity, other consoles like the Xbox Series X and Nintendo Switch. Household tech also makes its way into the top ten with the Ring Doorbell, even beating out top-selling phones in terms of popularity and demand.”
The research was conducted by Ask Gamblers, a leading online casino authority in the gambling industry which provides the latest information on online casinos, including the best casino reviews and ratings by both its team of experts and real casino players.
Credit to askgamblers.com
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