Rihanna gained $386,000 in royalties one week after her Superbowl performance

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  • ‘We Found Love’ is the most streamed Rihanna song since the halftime Superbowl performance, earning $60,101 in royalties.
  • ‘Umbrella’ has gained 14.4 million plays on Spotify in the last seven days, earning $57,655 in royalties.
  • ‘Diamonds’ has earned Rihanna $49,541 in Spotify royalties in one week.

Rihanna made her first live appearance in five years at the Superbowl, also whilst pregnant. The night’s setlist featured a discography of tracks spanning her two-decade career. Japanese casino comparison site Japan-101 have tracked Spotify plays of each song performed on Rihanna’s Superbowl halftime show to establish how much popularity her music has regained over the past week.  

Below is the number of plays and royalties earned by Rihanna over the last seven-day period, following the Superbowl halftime show:

1. We Found Love – 15 million plays earning $60,101.65

First performed at the London O2 in 2011, this ‘Talk that Talk’ hit featuring Calvin Harris went on to top the US Billboard Hot 100 list for ten consecutive weeks. The track is the most popular of Rihanna’s Superbowl setlist, having been played 15 million times in the last week.

2. Umbrella – 14.4 million plays earning $57,655.83

This smash hit was released when Rihanna was just 19 years old as part of her ‘Good Girl Gone Bad’ album. Despite being the oldest song on the list, released in 2007, this track has had the second largest revival due to the Superbowl show, earning Rihanna a healthy $57,655.83 in one week.

3. Diamonds – 12.3 million plays earning $49,541.48

In 2012 Rihanna dropped this song in her Unapologetic album. The song topped the charts in over twenty countries, including the US and the UK. The track was certified seven times platinum by the Recording Industry Association of America (RIAA), and three times platinum by the British Phonographic Industry (BPI). The track has been played over 12.3 million times over the last seven days, earning Rihanna $49,541.48 in royalties on Spotify.

4. Only Girl (In the World) – 11.2 million plays earning $44,842.46

This track made history as it was the first time an album’s lead single reached number one after its second single; in this case, “What’s my Name” beat “Only Girl (In the World) to the top spot. The track has been played 11.2 million times in the last week, earning $44,842.46 in Spotify royalties.  

5. B**ch Better Have My Money – 10.4 million plays earning $41,893.30

6. Where Have You Been – 9.7 million plays earning $39,093.69

7. Work – 8.3 million plays earning $33,439.15

8. Rude Boy – 7.9 million plays earning $31,862.36

9. Pour it up – 7.1 million plays earning $28,426.85

TOTAL ROYALTIES: $386,857.76

A spokesperson from Japan-101 commented on the findings:

“It is truly wonderful to see Rihanna performing live again after a five-year break. The Superbowl halftime show was a great comeback opportunity for Rihanna; this is very much reflected in the increase in her music plays on Spotify. Having not been paid for her Superbowl performance, as is normal procedure, Rihanna will have gained great exposure, driving traffic for more listeners.”

Rihanna Superbowl Setlist – Plays and royalties from Spotify

SONG PLAYS 02.13.23PLAYS 02.20.24INCREASE IN PLAYSROYALTIES EARNED
We Found Love     1,026,812,0241,041,837,43615,025,412 $                60,101.65
Umbrella1,053,263,3281,067,677,28514,413,957 $                57,655.83
Diamonds        944,579,971956,965,34112,385,370 $                49,541.48
Only Girl (In the World)        656,005,950667,216,56411,210,614 $                44,842.46
Bitch Better Have My Money675,653,350686,126,92410,473,574 $                41,894.30
Where Have You Been        478,622,883488,396,3059,773,422 $                39,093.69
Work     1,186,172,6801,194,532,4678,359,787 $                33,439.15
Rude Boy        393,664,538401,630,1287,965,590 $                31,862.36
Pour it Up        284,078,232291,184,9457,106,713 $                28,426.85
 SUM      6,698,852,956     6,795,567,395                   96,714,439 $              386,857.76

Methodology

Whilst disregarding the songs featured on other artists’ albums, each song sung at the half-time show was tracked on Spotify. The number of plays over seven days was calculated and multiplied by $0.004, the average Spotify royalty earnings.

Credit to japan-101.com who provided the above post.


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