The internet has been coloured pink with over 107,000 views on Tiktok for #ThisBarbie in the past week, following the release of a new Barbie trailer- Greetings card marketplace, thortful, has created Barbie cards to send to your nearest and dearest, including ‘This Barbie has passed her driving test’, and ‘This Barbie is getting married’
The internet has been coloured pink with over 107,000 views on Tiktok1Ā for #ThisBarbieIs in the past week2, following the release of a new trailer for the highly anticipated Barbie movie – which has now amassed over 18 million views on Youtube1.Ā The accompanying Barbie Selfie GeneratorĀ tool allows users to create a Barbie movie poster using their own selfie, with the phrase ‘This Barbie is…’ followed by whatever they want to be.
So that fans can spread the Barbie fever for any occasion, greetings card marketplace,Ā thortful, has created occasion cards inspired by the viral social media tool.
For those needing to send a birthday card soon, you can send a ‘This Barbie wishes you a very happy birthday’ card, or ‘This Barbie is celebrating’. And Ken fans, fear not! You can wish the Kens in your life a happy birthday with their ‘Ken you believe it’s your birthday?’ card.
It doesn’t just stop at birthdays, though. You can also send cards like ‘This Barbie has passed her driving test’, ‘This Barbie has graduated’, ‘This Barbie has got a new job’, and ‘This barbie has got a new house’. You can even congratulate those who are expecting, with a ‘This Barbie is expecting a baby’ card!
It’s clear that fans are buying into the Barbie hype, with searches for ‘Barbie aesthetic’ up by +123% on Pinterest since 23rd March3, and the hashtag #barbiecore up by +104%4 on Tiktok.
Commenting on the new card range, Senior Brand Manager at thortful, Becky Daniels, says: “We can see the frenzy that fans of Barbie and beyond are going into over the release of the movie in July, and Barbie herself has long been a figure that many people love to take inspiration from.
“These cards are a great way to show your loved ones you care, with an added touch of that Barbie-pink fun we all know and love!”
To see the full range of cards, visit here: https://www.thortful.com/
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