Where in the UK splurges the most on decorating their home?

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Photo by Medhat Ayad: https://www.pexels.com/photo/round-beige-and-brown-wooden-table-and-chair-447592/
  • New study reveals that the North East spends the highest proportion of their outgoings on interior design.
  • Yorkshire and the Humber ranks in second place.
  • London is the UK region where people spend the smallest percentage of their outgoings on interior design. 

A new study has found that the North East is the UK region where people spend the highest proportion of their outgoings on interior design.

Home furnishing experts Englanderline analysed the latest available data from ONS to determine which areas in the UK spend the most on interior design, revealing how much each region spends on the commodity as a proportion of its overall weekly outgoings.

The areas of the UK that spend the most on decorating their homes   

UK region 

The proportion of overall weekly outgoings spent on interior design (%)

Total overall average yearly interior design expenditure (£) 
Rank (highest to lowest) 
North East 

4.57 

1,092.00 

1 

Yorkshire and the Humber 

4.22 

1,045.20 

2 

East  

3.83 

1,138.80 

3 

Wales 

3.76 

962.00 

4 

North West 
3.68 
972.40 
5 

East Midlands 

3.67 

1,029.60 

6 

South West 

3.62 

1,081.60 

7 

 

The average yearly interior design expenditure in the North East is £1,092. Of that, £884 is spent on furniture and furnishings, whilst a further £187.20 is spent on carpets and other floor coverings. Breaking those figures down, it means that 4.57% of people in the region’s overall weekly outgoings is spent on interior design, which is the highest out of anywhere in the UK.

With an average of 4.22% of people’s overall weekly outgoings spent on interior design, Yorkshire and The Humber ranked in second. The research showed that the region’s average yearly household expenditure amounts to £1,045.20. Of that, £852.80 is spent on furniture and furnishings, whilst £197.60 is spent on carpets and other floor coverings.

With the third highest proportion of weekly outgoings spent on home and interior design (3.83%), the East of England ranked in third. On average, yearly interior design expenditure amounts to £1,138, a figure higher than the North East, Yorkshire, and The Humber.

Wales ranked in fourth (3.76%). The Welsh’s average yearly interior design expenditure amounts to £962, which is the lowest out of any of the regions in the top five.

With an average of 3.68% of people’s weekly outgoings spent on interior design, the North West followed next. Spending just £10.40 more than Wales each year, the average total yearly expenditure in the region amounts to £972.40.

The East Midlands ranked in sixth (3.67%), although the average yearly carpets and floor coverings expenditure is the highest of any region (£260). Meanwhile, the South West, which ranked in seventh (3.62%), is the region with the highest average yearly furniture and furnishings expenditure (£962).

The areas of the UK that spend the least on decorating their homes

UK region 

Proportion of overall weekly outgoings spent on interior design (%)

Total overall average yearly interior design expenditure (£) 

Rank (lowest to highest) 

London  

2.67 

930.80 

1

Scotland  

3.23 

816.40 

2

South East 

3.26 

1,128.40 

3 

Northern Ireland 
3.49 
868.40 
4 
United Kingdom 
3.50 
1,008.80 
5 
England 
3.51 
1,034.80 
6
West Midlands 

3.59 

946.40 

7

 

 On the opposite end of the scale, London is the region where people are spending the smallest proportion of their weekly outgoings on interior design (2.67%). England’s capital also has the joint lowest average yearly expenditure on carpets and floor coverings (£145.60).

  Scotland ranked in 13th (3.23%). The Scottish also have the lowest yearly interior design expenditure, with people spending an average of just £816.40 on the commodity each year.

The South East ranked in 12th for the proportion of people’s weekly outgoings spent on interior design (3.26%), although the region does have the second-highest average yearly expenditure for carpets and floor coverings (£234).

Although it is the region with the lowest yearly expenditure for carpets and floor coverings (£130), Northern Ireland ranked in 11th (3.49%). Meanwhile, on average, the people of the United Kingdom, on the whole, spend 3.5% of their weekly outgoings on interior design.

England (3.51%) and the West Midlands (3.59%) ranked ninth and eighth, respectively.

A spokesperson from Englanderline commented on the findings: “This study provides a fascinating insight into just how much people spend on decorating their homes. Even during the ongoing cost-of-living crisis, people are committed to making their homes the best they can possibly be, which is something that is particularly admirable.”


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