- A new report takes a deep dive into luxury fashion and accessory brands, revealing which accounts have the most fake followers online
- Louis Vuitton has the biggest US following with nearly 10 million fans on Instagram
- Chanel was listed as the brand with the most fake followers
Social media is a massive global marketing tool, amplifying the influence of brands and facilitating direct connections with their followers. However, it begs the question: which brands hold the heart of the United States, and which are the most suspicious followers on Instagram?
The dedicated team at Chrono24, a leading marketplace for luxury watches, takes a dive into America’s top brands to unveil the brands with the fakest followers online.
Chanel Has Over 8 Million Fake Followers Online
Louis Vuitton secures the top spot with a staggering following of 53 million, and it comes as no surprise that 9.5 million of these dedicated fans on Instagram are located in the United States. Delving further into the data, an intriguing discovery emerges: a substantial 1.5 million of these followers are based in the vibrant state of New York.
Rival, Gucci, claims the 2nd position with 8.9 million US followers. Among their extensive base of 51,700,000 followers, an impressive 1,965,260 reside in the fashion-forward state of New York, while 1,498,530 can be found in sunny California. and 775,500 in Florida.
|
Rank |
Brands |
Followers |
Global Fake Followers |
|
1 |
Louis Vuitton |
53,000,000 |
2,385,000 |
|
2 |
Gucci |
51,700,000 |
2,118,700 |
|
3 |
Chanel |
56,100,000 |
8,308,800 |
|
4 |
Dior |
44,000,000 |
2,200,000 |
|
5 |
Prada |
31,100,000 |
6,346,400 |
|
6 |
Ralph Lauren |
14,700,000 |
720,300 |
|
7 |
Versace |
29,100,000 |
5,414,260 |
|
8 |
Burberry |
20,000,000 |
4,480,000 |
|
9 |
Rolex |
14,400,000 |
2,203,200 |
|
10 |
Tiffany & Co |
14,900,000 |
2,443,600 |
|
11 |
Hermes |
12,900,000 |
1,727,400 |
|
12 |
Patagonia |
5,200,000 |
1,095,200 |
|
13 |
Balenciaga |
14,200,000 |
3,521,600 |
|
14 |
Cartier |
13,300,000 |
2,261,000 |
|
15 |
The North Face |
5,300,000 |
1,133,200 |
Chanel, despite ranking 3rd in the US for American followers, has shockingly been found to possess the highest number of fake followers. An alarming 8.3 million followers associated with the renowned brand have been flagged as suspicious.
Not far behind, Prada claims the second position with a substantial 6.3 million followers on Instagram being flagged as suspicious.
Versace, securing the 3rd spot, also grapples with the issue of fake followers. An astonishing 5.4 million followers associated with the brand have been flagged as suspicious,
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