Beauty-obsessed nations: These are the countries that spend the most on beauty from across the world!

• Cult Beauty reveals which countries spend the most on beauty products worldwide by analysing consumer spending on beauty products per capita.
• The study reveals Japan is the most beauty-obsessed country in the world, followed by the United States and South Korea.

Cult Beauty a leading online beauty retailer, has delved into the fascinating world of beauty spending and revealed the top ten nations that are the most beauty obsessed. The study examined consumer spending on beauty products and analysed popular product preferences in each country per capita.

So without further ado, these are the top 10 most beauty-obsessed countries across the globe:

Topping the list as the most beauty-obsessed nation is Japan, where beauty and personal care expenditures average £241.83 per person annually. The rise of Gen-Zs and their passion for social media have heavily influenced Japan’s beauty market, with younger generations spending up to 20 percent more on makeup and skincare than the baby boomers. Lip tints reign as the most popular product in the country with sales rocketing to £10.2 billion per year.

In second place, is the United States where Americans spend on average £194.17 per person annually on beauty products. The country is home to some of the largest beauty stores and cosmetic brands in the world, attracting beauty enthusiasts from far and wide. Foundation emerges as the best-selling product in the US, with sales totalling a staggering £18 billion per year.

South Korea secures the third spot, with an average annual spending of 185.49 per person on beauty products. Known for its iconic K-beauty industry, South Korea’s expertise in skincare, makeup, and hair care has made it a major player in the global beauty market. BB Cream takes centre stage as the nation’s top beauty purchase, generating sales of £5.4 billion per year.

The United Kingdom claims the fourth position, with an average annual spending £184.06 per person on beauty products. While face and body care remain popular, Brits are obsessed with at-home manicures and pedicures. Nail polish sales soar to an impressive £7 billion, influenced by viral TikTok trends and inspired Pinterest boards for ‘cool nail designs’.

Australia lands in fifth place, with an average annual spending of £182.99 per person on beauty essentials. The nation’s dedication to hair care is extremely evident, with Australians investing £934 million per year in shampoo products.

Cult Concierge at Cult Beauty commented on the study: “The results from our beauty-obsessed nations study highlight the fascinating and ever-evolving landscape of beauty across the globe. It’s evident that beauty holds a special place in the hearts of people from different cultures and backgrounds from around the world. Our findings not only reveal the countries that invest the most in their beauty routines but also shed a light on the beauty product preferences that shape these markets.

Cult Beauty remains at the forefront of curating a diverse and inclusive beauty community, and we want individuals to embrace their individuality and express themselves through the transformative power of beauty.”

To view the full study please visit: https://www.cultbeauty.co.uk/blog/2023/06/beauty-obsessed-nations/