Barbiecore beauty: Searches for all things pink beauty have soared!

  As the world is covered pink with the Barbie fever, beauty experts at Cult Beauty reveal the rise in popularity for all things pink beauty!

Barbie beauty related searches soar as enthusiasts eagerly await the release of the new Barbie movie. The forthcoming movie is set to captivate audiences from across the world and bring back nostalgic memories of the iconic Barbie that has enabled empowerment and imagination for generations.

New findings conducted by the team at Cult Beauty have found the remarkable rise in search trends indicating that a growing fascination with all things pink.

The findings reveal that the internet has gone into melt down with over 34.7 billion views on TikTok for #barbie and an increase in searches by +1326% for #barbiecore over the past year and a +114% increase in searches for ‘barbie beauty’ and 6.1 million views on TikTok for #barbiebeautycare.

The trend is all about using soft, pastel colours for make-up and hair products, as well as incorporating shimmer and glitter for an extra dose of glam. From blushes to eyeshadows, the trend is all about using colours that are reminiscent of Barbie’s iconic pink wardrobe and accessories.

Across the past 12 months searches have increased on Google for the following Barbiecore trends:

·         Pink makeup – +75%

·         The flicked ponytail – +26%

·         Fake lashes – +23%

·         Pink lips – +33%

·         Pink nails – +46%

·         Pink eyeshadow – +36%

·         Body glitter – +25%

Spokesperson at Cult Beauty comments on the barbiecore trend: “We’re thrilled to witness the overwhelming interest in pink beauty products. The Barbie trend is all about embracing your inner child and having fun with your beauty routine, it’s about creating a look that’s playful and youthful while still being sophisticated and on-trend, so why not add some fun and playfulness to your beauty routine, the Barbie trend is definitely one to try this season”

To shop the latest products inspired by the iconic doll, please visit https://www.cultbeauty.co.uk/