MORRISONS CUTS THE PRICE OF FESTIVE FAVOURITES

– Prices will be locked at new price until 31st December –

– Morrisons is investing over £4 million in these new price reductions –

Morrisons is cutting the price of 58 popular festive items and is committing to keeping the prices low until the end of the year.  The cuts are being made well in advance of December 25th so that customers can stock up and spread the cost of their Christmas grocery shopping.

Key festive items such as stuffing, roast potatoes, cranberry sauce and tin foil have been cut in Morrisons latest wave of price activity – its tenth of the year.

Morrisons is investing over £4 million to cut the price of the products by an average of almost 20 per cent from current prices. The items have all been chosen because they were particularly popular at Christmas last year – with an average uplift in sales of over 90 per cent throughout the festive period.

The total price of all 58 items in Morrisons festive basket is nearly two pounds cheaper than the same basket of items would have cost in Christmas 2022, despite the significant inflation over the last year.

The cuts cover Christmas dinner must-haves and trimmings as well as drinks and nibbles including Bucks Fizz, tonic and peanuts.  Festive hosts can also stock up on kitchen essentials such as kitchen foil and napkins while key ingredients needed to create seasonal bakes have also been cut such as mincemeat, sultanas and pastry – as well as cream.

These lower festive prices introduced in Morrisons supermarkets and online this week are on top of  further 62 price cuts made last week on items such as chicken wings & drumsticks, frozen chips, bread and smoked fish.  Those prices will be held for at least eight weeks and form part of the commitment Morrisons has upheld since January to always have over 1,000 prices lowered and locked each week.

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets.  We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022.”