Ledwall: when technology meets sustainability

The concept of digital is often associated with sustainable. Digital evolution has made great strides in recent years, showing itself today as one of the main tools through which various benefits can be achieved. Among these, the environmental one should not be underestimated: just think, for example, how the advent of technology has in some ways revolutionised the concept of reading, which is no longer the prerogative of paper alone.

When we talk about reading, we are not only referring to books, but also to the world of information and communication in general, of which advertising is also a part. In this regard, the latter is one of those areas where digital has contributed to savings in terms of printed paper. Nowadays, there are fewer and fewer flyers or posters everywhere, especially in big cities, where led display advertisements and ledwalls are gaining popularity.

What is a ledwall

A ledwall is nothing more than a wall screen that reproduces digital content such as photos or videos. As the word suggests, it is a kind of ‘wall’ that allows content to be displayed as if it were a large television.
While billboards offer a static experience, showing an image and text that remain as they are, these LED displays are able to convey the advertising message by engaging the customer. For this very reason, they are today among the most effective and innovative advertising tools to give visibility to a shop. LED walls interact directly with people, communicating promotions or entertaining the viewer.
For this very reason, they are today among the most effective and innovative advertising vehicles to give visibility to a shop. LED walls interact directly with people, communicating promotions or entertaining the viewer.
Immediacy, effectiveness and versatility are three of the main characteristics of LED displays. To these, in fact, is added the concept of sustainability.

Sustainable technology

LED walls can be used either inside shops or outside, and work in the same way as LED lights. In the current times, where the issue of energy sustainability is always on the agenda, these tools cannot but present themselves as an ideal choice for those who want to adopt innovative solutions for their business while keeping an eye on the environment.
A LED screen in fact requires minimal power supply, and is very durable and long-lasting.

Choosing such a device therefore means minimising consumption in the long term, without in any way sacrificing the quality of the images, which are always bright, sharp and in high resolution. It also means zero costs for printing and posting traditional advertising.
A LED screen can be updated over and over again, and as often as the need arises: whether for the presentation of a new campaign, the launch of a new product or simply to convey a message, it only takes a few clicks to change the content of the LED wall and make it fresh and current. And all this 24/7, without producing any waste and consuming a reduced amount of energy.