Board games have always been a staple of entertainment, but recent trends and cultural shifts have brought some interesting changes to the most searched games this month.
Digital PR Lab, takes a look at the top 5 board games that have been making waves online, complete with average search data.
Battleships
“Netflix Revives Classic ‘Battleships’ Game: A Nostalgic Resurgence” says Sophie Rhone, founder of Digital PR lab.
Monthly Searches: 12,000 (265% increase in searches this week)
A recent surge saw a significant spike in searches following the release of Netflix’s “Squid Games: The Challenge.
” The show’s strategic and confrontational elements seem to have reignited interest in this naval combat game.
The team at Digital PR Lab has analysed search data to predict the board games you’ll likely be playing this festive season, letting the numbers speak for themselves.
1. Scrabble
Monthly Searches: 90,000
Recent Surge: A classic in wordplay, Scrabble has seen an uptick in searches, possibly due to the recent social media trends, reigniting interest in this vocabulary-building game.
2. Monopoly (London Edition)
Monthly Searches: 82,000
Popularity Reason: The London Edition of Monopoly, featuring iconic locations, continues to be a favourite, with new players discovering it every day.
3. Cluedo
Monthly Searches: 70,000
Recent Interest: This mystery-solving game, known as Clue in other regions, has maintained steady popularity, particularly with the release of themed editions and interactive online versions.
4. Trivial Pursuit (UK Edition)
Monthly Searches: 45,000
Interest Factors: The UK edition of Trivial Pursuit, with questions tailored to British history and culture, remains a favourite for trivia buffs.
Concluding comment:
The fluctuating popularity of these board games showcases how cultural events, media, and continuous innovation in the gaming industry shape public interest.
From the strategical “Battleships” to the social fun of “Codenames,” there’s a game out there catching someone’s attention, and search behaviour continues to influence our purchases this Christmas.
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