Support 53,000 jobs in Wales with a Christmas pint

• Welsh people raising a Christmas pint in pubs and at home should enjoy the taste of supporting 53,000 local jobs, which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) shows.

• The brewing and pubs industry is one of the UK’s biggest employers, supporting almost one million jobs across the regions.

• Pubs have an equally vital social contribution. Across Wales, 82% of people say pubs are important in bringing people together, while 67% think pubs help combat loneliness and isolation.

• The Long Live the Local campaign invites pubgoers who can afford it to buy an extra round to support the brewers, delivery drivers, farmers and thousands of people behind the pint.

Welsh people raising a Christmas pint should enjoy the taste of supporting 53,000 local jobs in breweries, bars and supply chains which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) reveals.

The WBPA’s Long Live the Local campaign is shining a light on the nearly one million people behind the pint who make the festive season merry.

As Welsh pubgoers raise a local brew, they support hundreds of thousands of jobs across the country: including farmers growing hops, brewers developing new recipes, scientists working on quality control and logistics teams managing deliveries.

‘The local’ is often the heart of community life and a major source of local employment and economic growth. Its social value is most apparent at Christmas, bringing people together and combatting loneliness during the festive season. Recent YouGov polling in Wales found:

• 75% of people feel pubs have a positive effect in communities

• 82% say pubs are important in bringing people together

• 67% think pubs help combat loneliness and isolation in their local area

Pubs and brewers have faced major increases to their costs over the last few years while struggling to limit price rises. The Autumn Statement provided vital support with an extension to business rates relief and the freeze on beer duty, but the next budget must provide surer footing for brewers and pubs by:

1. Cutting tax on beer in the next Budget and pledging to bring beer duty down to the European average over the course of the next Parliament. The EU average duty on a pint of beer is currently 20p, whereas in the UK it is 54p for draught beer and 59p for packaged beer- nearly triple the European average and 12 times more than Germany.

2. Reforming business rates so pubs and brewers can invest in the future, with the 75% relief maintained and a cap to the planned increase in the 2024 business rates multiplier until this is implemented

3. Lowering VAT rate to 12.5% for pubs to help publicans and customers with cost of living increases

The Long Live the Local campaign invites the Welsh to buy an extra round this Christmas to support the people behind the pint and join the campaign to secure the future of their local.

Lloyd Manchip, brewery manager at Magor Brewery, says:

“It’s very unusual to be in an industry where you make a product that is at the centre of every party and occasion. Beer brings people together… at football and rugby, weddings and funerals, every major social event.

“There are 550 people who work with me and we are so passionate about producing the perfect beer. We’re also looking to the future and investing in becoming more sustainable. Reducing our carbon footprint and reducing the usage of all those commodities to ultimately make the brewery more efficient, better for the planet and ultimately for the people who drink our beer.

“The beer industry is such a major part of Welsh culture. It’s so important that we keep and maintain that.”

Emma McClarkin, CEO of the Welsh Beer and Pub Association, says:

“So many of life’s milestones are marked by sharing a beer, whether in commiseration or joy. Behind the glass, there are nearly a million people across the cities and regions who make this possible: including brewers, technicians, delivery drivers, farmers and the pub staff at the counter.

“The great British pint is woven into the fabric of our communities, economies and regional identities. Local pubs are some of our most beloved tourist attractions, while our breweries produce some of the finest beers in the world.

“But the industry needs our support to survive. Wales remains one of the most expensive places in the world to have a pint, with beer duty more than double the average across Europe. The next Parliament must make bringing beer duty in line with Europe a priority – taking at least 34 pence off the price of a pint – as well as reforming business rates so that brewers and pubs can continue investing in the future, providing quality jobs and training for people across the country.”