Santa’s Blotto no more as Asda launch new no and low products

Every year, families around the world anticipate Santa’s arrival by leaving out a selection of treats and tipples for the man in red and his fleet of reindeer. Whilst a well-meaning gesture, new data commissioned by Asda reveals as a result of Brits generosity last Christmas Santa drank 2.1 million alcoholic drinks, the equivalent of 2.4 million units.

The research of British parents with children aged under 12 shows the majority (89%) would support a sober curious Father Christmas, and as the supermarket has recently launched three new no and low products ahead of the big day, Asda is encouraging mums and dads across the nation to give Santa an alcohol free tipple to avoid any December 25th ho-ho hangovers.

Thanks to the goodwill of British mums and dads, recent stats revealed that Santa consumed the following on his rounds:

1. 511,691 whiskies

2. 436,701 beers

3 291,134 sherries

4.220,557 wines

5. 216,146 brandies

6. 114,689 rums

7. 83,811 mulled wines

8. 57,344 ports

9. 61,755 sparkling wines

The UK regions that leave out the most alcohol for Father Christmas are the North East, Wales and the East Midlands.

The suggestion comes as demand for no and low alcohol at Christmas time is on the rise. This year, Asda predicts a 9% increase in sales for no and low products year-on-year and has seen a 46% rise in searches for ‘non-alcoholic’ in the last three months.

For those dreaming of a dry Christmas, Asda’s new range of no and low options includes the delicious Extra Special Non-Alcoholic Red Berries Botanical Spirit Drink (£10), made with sweet red berries and fragrant botanicals, the warming Extra Special Non-Alcoholic Rhubarb & Ginger Botanical Spirit Drink (£10) with delicious Nigerian ginger, and the smooth Extra Special Non-Alcoholic Dark Spiced Spirit Drink (£10) with smooth Madagascan vanilla.

Alongside a range of spirits, the award-winning Extra Special Sparkling Sauvignon Blanc Low Alcohol Wine (£4) is also available for sober-curious shoppers. Packed with zesty lemon and lime flavours and tangy gooseberries, it’s perfect for raising a toast or enjoying with a mince pie.

Ryan Truswell, Craft Beer and Beer, Wine, Spirits Gifting Buyer said: “We are extremely excited about the launch of these improved recipes into our low and no alcohol range.

“At a time of year when we see a spike in customers shopping for alcohol alternatives, it’s important we can offer them an exciting option for their festive celebrations and expand our existing range to cover all drinks styles and customer-favourites. As we approach the big day, there’s something for everyone, even Santa!”

Selected products, such as the Extra Special Non-Alcoholic Red Berries Botanical Spirit Drink are available for shoppers to buy in-store, with the Extra Special Non-Alcoholic Botanical Spirit Drink available from February 2024.