Strategic Partnerships: How White Label PPC Can Strengthen Agency Alliances

The current business model is full of overworked staff who resent the business. However, the business is not overworking the staff to fill their pockets. It is doing so because the clients are fewer and they have an office full of staff to pay. Thus, they have to overwork their employees to get a result. Unfortunately, this does not work!

What works is white-label, especially white-label PPC. This blog sheds light on white-label PPC and how it can strengthen agency alliances.

 What is white-label PPC?

White label is an umbrella term that you can apply to anything. It is the procedure of buying a service or product from third-party agencies, applying your business to it, and then selling it as if it were your product or service. 

White-label PPC is doing the same: you work with a white-label PPC service provider, get the work done, and sell it as your own. Their job is to manage pay-per-click campaigns for your clients. They do all the work, but you are doing it for the client. It reduces expenses while the client gets the best work for the price.

 Benefits of using a white-label PPC

They are cost-effective.

As a business, you want to offer the best PPC advertising to your clients. You want to give them the best offer but may not have a steady clientele. The clients are coming or going, or you have only one client. In this case, creating an in-house PPC team is not cost-effective. In this case, hiring white-label PPC services can help you. They can create a PPC campaign to help the client reach its goals with their specific approach, giving you better and improved results. Thus, you get the client, and your reputation increases. At the same time, you can focus on your other services and perfect them.

They have expertise you or your team may not have.

You may have a digital marketing team, but their experience with PPC may not be the best. They might not have the expertise to run a massive campaign. In that case, hiring a white-label partner is best as it lets you use their pool of experienced professionals with expertise and skills to create the best PPC campaign. Moreover, your relationship with the client is enhanced by providing them with the best PPC without hiring a team.

Rapid integration of services

If you want to strengthen your relationship with your client, you can offer PPC integration and the usual services. This way, the client has a better relationship with you. Also, you do not have to learn to do PPC or start hiring for it. You only need to work with a white-label PPC provider and get their experts to do the work while strengthening your relationship with the clients.

They have the tools and knowledge to complete the work.

Any agency or firm cannot accomplish work without a few tools. If they do, the work will not be as good as you want. And your clients certainly expect the best work. Working with a white-label PPC provider ensures the best work because they already have the tools and knowledge to complete it. So, you save money on hiring not only the personnel but also the tools while your clients get the work they need.

They can help scale your team’s work.

Maybe you already have an in-house PPC team, but they are overworked, and the deadline is approaching. You do not want to scale down because of this, as the clients might leave. Solution? Hire a PPC partner, share the requirements, and get the desired results.

You can focus on your expertise.

PPC may not be your forte if you are primarily a website development company. But hiring, training, and doing the PPC work are important, as your client is asking for them. You do not want clients to leave or work with others for their PPC needs. So, you can hire a white-label PPC service provider. They do all the work; you can focus on your main business service.

Mutual growth

When businesses work with a white-label PPC agency, they grow mutually. When the brand sells more PPC, the agency will automatically get more work from them. Thus, both parties grow mutually and can have a long-term relationship. 

Conclusion

After reading this blog, you can decide whether white-label PPC is for your business. Hiring them works for a business positively only. However, when hiring a white-label PPC provider, ask the right questions and be clear that the credit for their work will be yours. Be transparent with the communication to ensure there is no issue later.