The Importance of Humour in Email Marketing

A good email marketing campaign can do wonders for client engagement. But you probably already knew that, didn’t you? However, what you likely don’t know is just how effective humour can be at keeping your audience engaged. 

There’s a fine line to it though. You want to engage the audience and not turn them off with your tone and overall message that you have in mind. Ending your messages with funny email sign offs can certainly brighten up your recipients’ day. But if you’re still not convinced, let’s look over some of the benefits that can come with good email marketing. 

The Benefits of Using Humour in Email Marketing

You’ll be surprised how effective humour can be in email marketing. Along with keeping people engaged, it can also increase the chances of them opening the next email you send. Here are some more benefits of using humour in your email marketing:

It Helps Grab People’s Attention

Even if you’re not using a lot of humour throughout the email, a witty and funny subject line can instantly grab people’s attention. From a sea of other emails that they haven’t opened, a well written subject line can make people curious to check out what’s inside. Of course, the actual contents of the email also being funny is a major positive. 

It helps create a sense of connection

Ever noticed how people who are funny are just a lot more relatable? Well, the same thing is also true with the emails that you send. If you want to create a better connection with your audience, a sure fire way to do that is with humour. More importantly, you want to make sure that you use the right type of humour too, or else it could turn people away. 

It can create a memorable experience  

One of the best aspects of using humour in your emails and other types of content from your company is that they stick with your audience for longer. Anything that can trigger an emotion in people tends to stay in their head the longest. So if you manage to be funny in your emails and make a good joke, the point that the email was trying to make will stick in people’s heads longer. So whether you were asking them to sign up or follow some steps, they’re more likely to follow through.

Humor can help differentiate your brand

How many companies do you know use humour in their emails when they are referring to their audience. Not a lot, right? Well, there’s a usually a good reason for that, and it’s because a lot of them can’t pull it off. They’re either not funny enough, or their attempts at jokes are not coming off as funny. But if you’re successful at it, that’s a different story. Suddenly, you start to stand out from the rest of the competition. 

It can improve the tone and mood of email marketing

People rarely “read” emails in the traditional sense. They usually skim through the entire thing and make it to the most important parts. Doesn’t have anything that interests them? Skip! And now, all that effort that you put into those emails has just gone to waste. Even shorter emails can feel like a chore to read, especially if you’re using dense jargon or more technical terms. Humour manages to run past all of that and can instantly hooks your audience. Now, you don’t have to worry about them skipping to the next email or moving on to something else. 

It increases the chances of the email being shared

Word of mouth marketing isn’t just people literally telling each other about a company in actual conversations. It’s texts and messages that they send to their loved ones asking them to check something out. And if that thing is funny, you know for a fact that people will share it around and tell other people about it. Along with sending it to other people, it is also likely to create brand ambassadors for your company, further increasing your reach to other potential customers. 

Humour can increase engagement and click-through rates

Emails, especially when compared to other marketing means like social media, are at a disadvantage. First of all, you actually need to stand out from the rest of the emails someone has in their inbox. And secondly, you actually have to engage them with text and pictures, which is an inherently less engaging medium compared to something like videos. And yet, it’s still one of the most valuable ways that a company can get it’s message across to it’s audience. 

So when it comes to engaging your audience, few techniques are as effective as humour. Just being funny or phrasing your sentences a certain way can do a lot to make people more engaged with what they’re reading. Better yet? Making things more engaging means that people are also more likely to follow through on certain actions. Do you want them to subscribe? Follow a specific account? Well if you were humorous, they’re more likely to do it. 

Conclusion

Email marketing is still one of the most overlooked forms of marketing, which makes it a great place to start creating an audience. In fact, a good way to build that audience is by using humour and keeping your audience engaged. And just like that, you can have a community of people looking forward to hearing from your company.