Primark staff in Llanelli celebrate as retailer announces reaching £1 million in fundraising.

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Primark colleagues in Llanelli were in a jubilant mood this week as colleagues from across Wales gathered in stores to celebrate reaching an incredible £1million in funds raised for the Noah’s Ark Children’s Hospital Charity The fashion retailer has been a partner of the charity in Wales since 2012. The huge sum of money was raised through bag levies across Primark’s eight stores in Wales including Cardiff, Cwmbran, Swansea, Llanelli, and Newport.
There to celebrate with the Primark team at the Llanelli store on Wednesday were representatives of the charity, which provides life-saving equipment, family services and emotional support at Wales’ only children’s hospital.
Joining them at the Llanelli store was two-year-old Jack, from Llanelli. When Jack was just one, he fractured his skull after an accident at home and was taken by air ambulance to the Noah’s Ark Children’s Hospital for Wales. Jack spent 72 hours in the paediatric critical care unit and a further four weeks in rehabilitation at the children’s hospital before he was well enough to go home.
Suzanne Mainwaring, director of the Noah’s Ark Children’s Hospital Charity, said: “The funds raised by the wonderful Primark team in Wales have been used to create brighter todays and better tomorrows for children in a whole number of ways over the last 12 years. The partnership helped to build the children’s hospital’s very own hydrotherapy pool and has contributed delivery of the much-loved play specialist service.  Primark supported children and families through our Covid19 Resilience Fund during the pandemic and, most recently, in 2023,  the partnership played a huge factor in helping to reach our Tiny Lives Appeal target.  The money raised from that appeal went on to fund, incubators,  ventilators and transport incubators that care for the tiniest and most vulnerable of babies on the neonatal intensive care unit.
“Primark has been a much-valued partner of the Noah’s Ark Children’s Hospital Charity since 2012. Thank you for all you have achieved for the children of Wales, Primark. It’s an honour to call you our charity partners.”
Primark area manager for South Wales, Adam French, said: “We’re so proud to partner with Noah’s Ark Children’s Hospital Charity here in Wales.
“Over the last twelve years, the funds raised through the bag levy have made a real difference to so many children’s lives, and meeting some of the recipients of this care has been a heartwarming experience for us.
“It is an immense achievement to have reached over £1 million and we are excited to see how our partnership continues to thrive in the future. A big congratulations to our Welsh store teams!”

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