Wayne Goss: Using make-up to give yourself a facelift

How to give yourself a facelift using JUST make-up, by Wayne Goss

• Reverse contouring is key to lifting your facial features

• The average facelift now costs up to 30k in the UK

• Wayne Goss discusses three tips on using make-up to lift your facial features

A facelift (rhytidectomy) is a cosmetic surgery to lift and pull back the skin on the face, which makes it tighter and smoother and improves the overall appearance of your face.

However, in the UK, a traditional facelift procedure could cost up to £30k[1].

There are several tips that make-up artists utilise to lift your facial features with just make-up.

Make-up expert Wayne Goss, who boasts over 4m subscribers on YouTube, shares several effective ways to lift the face using products that’s already in your make-up bag:

1. Apply blusher to the high points of your cheekbones

“By applying blusher to the highest points of your cheekbones, rather than all over your cheek, it should give the impression that your facial features are higher than they are.

A common tactic that I highly do not recommend would be to apply blusher to your face as you smile. Anything that goes up, eventually has to come down, and therefore will actually drag your facial features down rather than raise them.

This is why ensuring that your blusher is only on the high parts of your cheekbones will make sure that your cheeks look raised.”

2. Apply highlighter subtly above the brow

“Using your ring figure or a highlighter brush, such as one from my new range, the ‘White Gold Collection’, to apply highlighter just above the arch of your brow is a shortcut to lifting your facial features.

This highlighter technique aims to lift your brow and facial features visually, giving off the impression that your features are more lifted than they are.

Highlighter in the right places really do give the face an extra glow and always looks beautiful when done correctly..”

3. Reverse contouring

“The clue is in the name of ‘reverse contouring’ – it’s the opposite of contouring. It works as a simpler process to raise your facial features and give your face a slimmer look.

This process works by applying concealer in a few specific places on your face and then blending it out, rather than applying contouring shades on your skin.

Some of the key places to apply concealer includes under your eyes, where it’ll lift and brighten the under eye area, and on your cheekbones, that will lift the entire face.

Just ensure that you’re using the right colour concealer to match your skin tone; nothing too dark, and nothing too light. Make-up isn’t meant to be seen, and is meant to be subtle.”