This has been revealed through newly released internet search data which has been analysed by Castle Water revealing that searches for swimming lessons in Wales rose by a massive 85% during this year’s Olympic Games when compared to August 2023.
When looking at the city data, Cardiff and Swansea were the only places that saw massive increases in searches.
| City | Percentage Increase from Aug 2023 – Aug 2024 |
| Cardiff | 400% |
| Swansea | 200% |
In terms of the United Kingdom as a whole, searches rose by 22% overall.
This news comes after Team GB’s success at the 2024 Olympics, where they won a total of 11 medals in swimming-related sports: 5 in diving, 1 in artistic swimming, and 5 in swimming, including a gold medal victory, beating both the USA and Australia.
Speaking on the findings, Ellie Settery, Digital Marketing Manager at Castle Water said “The surge in online searches for swimming lessons is truly remarkable.
“Team GB’s achievements at the Paris Olympics have certainly inspired communities to engage with the sport. In Cardiff alone we’ve seen an astonishing 400% increase, showing how Olympic success can motivate people to start swimming.”
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