Barti Rum sets sail into Tesco: Wales’ favourite seaweed-spiced rum now available nationwide.
Welsh pirate-inspired rum maker Barti Rum welcomes a brand-new partnership with Tesco as it unveils two new products, its spiced rum, and Cream Liqueur drink to stores nationwide.
The two beverages will hit Tesco shelves, exclusively, from 16 September and will be the first Barti Rum product to appear in mainstream supermarkets.
Both the spiced rum and cream liqueur will be packaged in a sustainable model, being made from 50% recycled glass with the label being made from fully biodegradable cane sugar byproducts.
Brewed with the culture of the Pembrokeshire at the heart of it, the silky smooth and elegant taste is married together with the infusion of wild hand-picked laver seaweed from the Pembrokeshire coast, having umami undertones which further soften and enrich the taste at 35% alcohol.
Managing Director, Fran Barnikel said: “We understand the importance of history and tradition and we instil this into every bottle we brew.
“Our rum is the perfect marriage between Caribbean distilling and Welsh flavour.
“With this new spiced rum, we are able to bring the Pembrokeshire flavour reaches every corner of the country and we can’t thank Tesco enough for being a part of this.”
The Barti bottle label displays a traditional Welsh ship on top of waves, alluding to the historic past of the name ‘Barti.’
Barti’s Cream Liqueur is a plant-based drink that provides a creamy full-bodied taste combined with vanilla, clove, cinnamon and hint of orange. The drink is a great choice for vegans and those that enjoy lactose free diets.
The cream liqueur is also Barti’s most awarded beverage having won seven awards at the World Drinks Awards some of which being “Best in Country”, “Best New Launch” and “Best Bottle Design”.
The Barti name goes back to the 17th century when a young man named John ‘Barti Ddu’ Roberts from the small village of Casnewydd Bach, Pembrokeshire, took to the seas with the hopes of making a name for himself in the British Royal Navy.
Where John searched for fame, he in fact found infamy when he was captured by pirates and forced to become a part of the crew.
The Barti beverage listings are the latest milestones from owner and creator of Barti Rum drinks, Jonathan Williams.
Since leaving his day job 14 years ago, Jonathan has created various business using his home county of Pembrokeshire as influence and inspiration.
He created and has run the successful café Mor at Pembrokeshire at Freshwater West for the past 14 years along with the Pembrokeshire Beach Food Company for 12. Here he won gold at the British Street Awards and has catered at major events such as the Olympic Village and Glastonbury.
Tesco Wales buyer Nathan Edwards expressed his excitement about the new launch and is certain that it will go down well with shoppers.
“We are enormously proud to be the first retailers to have Barti Rum drinks on its shelves.
“The Barti Rum drinks are synonymous with enjoyment and fun in Wales, and we are happy to be a part of their journey in bringing the Pembrokeshire flavour and culture to the whole of Wales.
“I am proud that we have landed the exclusive launch, and I look forward to an ongoing partnership with this company that is so rich in history.”
Barti Spiced Rum is the latest new Welsh product to be launched by Tesco in Wales, with the supermarket’s Wales-based buying team planning further product launches this year to further expand its industry-leading range of Welsh products in stores.
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