Premier League’s Most Searched Managers Revealed for 2025

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Deventer, donderdag 25 April 2024, seizoen 2023 / 2024 , competitiewedstrijd tussen Go Ahead Eagles en Feyenoord, einduitslag 1-3 (1-2)

From Ruben Amorim to Pep Guardiola, who is the most popular manager for 2025?

  • Liverpool’s Arne Slot is the most popular Premier League manager for 2025 in both the UK and worldwide. 
  • Newcastle United’s Eddie Howe is the UK’s second favourite Premier League manager, and eighth globally.  
  • Nottingham Forest manager Nuno Espírito Santo is the least popular manager across the UK and worldwide.

A brand-new study reveals Arne Slot is the most popular Premier League manager, in the UK and globally.  

Online bookmakers, Betfree, have analysed the Google search data of all 29 Premier League managers across the UK and worldwide.

Four templates were used alongside each manager, including [manager] manager, [manager] football, [manager] soccer, [manager] Premier League.   

The combined search volume for each manager’s terms was calculated over the past 12 months and then used to rank the managers from the highest number of average monthly searches to the lowest in both the UK and globally. 

The most popular Premier League managers in the UK 

Rank 

Manager 

Club 

Average monthly volume 

1 

Arne Slot 

Liverpool 

251,316 

2 

Eddie Howe 

Newcastle United 

155,003 

3 

Pep Guardiola 

Manchester City 

141,244 

4 

Ruben Filipe Marques Diogo Amorim 

Manchester United 

102,046 

5 

Enzo Maresca 

Chelsea 

97,053 

6 

Kieran McKenna 

Ipswich 

72,218 

7 

Ange Postecoglou 

Tottenham Hotspur 

70,669 

8 

Unai Emery 

Aston Villa 

67,102 

9 

Ruud van Nistelrooij 

Leicester 

64,404 

10 

Mikel Arteta 

Arsenal 

62,868 

11 

Sean Dyche 

Everton 

43,432 

12 

Julen Lopetegui 

West Ham United 

42,609 

13 

Gary O’Neil 

Wolverhampton Wanderers 

39,585 

14 

Russell Martin 

Southampton 

37,972 

15 

Thomas Frank 

Brentford 

33,424 

16 

Oliver Glasner 

Crystal Palace 

30,715 

17 

Marco Silva 

Fulham 

10,742 

18 

Andoni Iraola 

AFC Bournemouth 

8,720 

19 

Fabian Hürzeler 

Brighton and Hove Albion 

6,015 

20 

Nuno Espírito Santo 

Nottingham Forest 

1,829 

 

Arne Slot is the UK’s most popular Premier League manager, with an average of 251,316 searches reported per month. Globally, Slot is Googled an average of 1.15 million times per month.  

Slot’s attacking style of play is praised by Liverpool fans as he keeps the team at the top of the table. 

Coverage of Slot’s success has amplified his global profile as fans continue to discuss his tactics and potential. 

Eddie Howe is the second most popular Premier League manager, with an average of 155,003 searches reported per month. He ranks 8th globally, with 216,745 searches per month worldwide. 

Currently managing Newcastle United, Howe has become one of the most respected figures in English football. 

Howe was appointed Newcastle United manager in November 2021, shortly after the club’s Saudi-backed takeover. 

Eddie Howe has won 3 major trophies in his managerial career as of December 2024. 

Pep Guardiola is the UK’s third favourite manager, with an average of 141,244 searches reported per month. Globally, Pep ranks second, with 1.13 million searches worldwide.  

Since joining Manchester City in 2016, Guardiola has transformed the club into one of the most successful teams in the Premier League.

Across the globe, Guardiola’s prior success with Bayern Munich and Barcelona led up to his Premier League arrival. 

As of December 2024, Pep Guardiola has won 35 major trophies in his managerial career across different clubs. 

Manchester United‘s newly appointed manager, Ruben Filipe Marques Diogo Amorim, is the UK’s fourth most popular manager, with a monthly average 102,046 Google searches reported.

Globally, Amorim also ranks fourth with 390,315 searches reported per month.

Ruben Amorim has been highly successful as the manager of Sporting CP in Lisbon, and since November 11 he began a new venture at Old Trafford. 

With four major trophies, his managerial success has established him as one of the most promising young coaches in Europe. 

The UK’s fifth most popular manager is Enzo Maresca, as the Chelsea manager is Googled an average of 97,053 times per month. Globally, Maresca is the third most popular manager, with 497,837 searches.

He became popular in the UK for several reasons, including rebuilding Leicester City after the club’s relegation and as coach at Manchester City under Pep Guardiola. 

As Chelsea’s recently appointed head coach as of 2024, the club is second in the League behind Liverpool and above rivals Manchester City.  

The UK’s most popular managers ranking sixth through to tenth are Kieran McKenna, Ange Postecoglou, Unai Emery, Ruud van Nistelrooij, and Mikel Arteta. 

The most popular managers globally ranking sixth through to tenth are Ruud van Nistelrooij, Unai Emery, Eddie Howe, Ange Postecoglou, and Kieran McKenna. 

Nottingham Forest manager Nuno Espírito Santo is the least popular manager across the UK and worldwide. 

Gary Mchugh, Founder of Betfree says, 

“As one of the most high-profile jobs in the UK and globally, a Premier League manager or head coach doesn’t just have pressure from the internal league but also the fans and the media.  

The media plays a significant role in elevating the profiles of Premier League managers. Interviews and press conferences continue to put managers in the public eye.  

“The global reach of the Premier League brings broad exposure and helps in creating international followings for managers as audiences want to know their every next move.” 


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