Dubai revealed as the top booze-free escape for Dry Jan
Icelandair has created the booze-free friendly index that reveals the best destinations for a city break this Dry January
January 6th 2025 – This Dry January, 7.8 million Brits are embracing an alcohol-free start to the year – but many still want to enjoy a getaway [1]. The good news? You don’t have to choose between sticking to your resolution and exploring the world.
Icelandair, Iceland’s flagship airline, has revealed the top destinations for an alcohol-free escape this January. Their study ranked 55 global destinations based on the Booze-Free Friendly Index, considering factors such as the number of bars and clubs, average alcohol consumption, wellness activities, and non-alcoholic evening options. It’s time to travel guilt-free while still keeping up with your Dry January goals!
Top 10 booze-free city escapes around the world
Dubai, UAE ranks as the ultimate destination for a booze-free getaway this January with a booze-free friendly score of 18.5 out of 22 – 1.7 times higher than the global average of 10.9. With an incredible 399 wellness activities on offer, you’ll be spoilt for choice, whether you’re looking to unwind at world-class spas, rejuvenate in luxurious bathhouses, or get active at top-notch gyms.
Marrakech (18/22) and Denpasar (17.4) follow in second and third place. Both cities are renowned for their tranquil atmospheres and abundance of wellness experiences. Marrakech is a haven for rejuvenating spa treatments, meditative yoga retreats, and vibrant souks, while Denpasar offers serene beachfront resorts, holistic therapies, and lush landscapes perfect for mindful relaxation.
Top 10 booze-free city escapes in Europe
Rome is Europe’s booze-free friendly capital with a score of 15.2 out of 22. Despite having a large number of bars and clubs, there are ample holistic evening activities (125) to choose from to keep you on the straight and narrow such as authentic cooking classes or haunted ghost tours.
Reykjavik (13.1/22) and Paris (11.9/22) follow in second and third position. Notably, London also ranks in the top 5 with a score of 11.8 out of 22– the UK’s number one spot for a booze-free staycation.
Top 10 destinations to avoid for a booze-free getaway
Thorrun Govind, TV health expert, provides her top 5 tips for an alcohol free holiday:
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Stay hydrated: Carry a reusable water bottle and prioritise hydration with sparkling water, herbal teas, or refreshing mocktails to feel your best and resist alcohol cravings.
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Explore non-alcoholic options: Research destinations with great alcohol-free choices like 0% beers, alcohol-free wines, and creative mocktails, so you never feel left out.
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Stick to a routine: Keep active with brisk walks, local wellness activities, or hotel gym sessions to stay focused and reduce temptation.
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Choose alcohol-free venues: Opt for cafes, juice bars, or wellness spots over pubs and bars, and suggest places with great alcohol-free drink menus or non-drinking activities when meeting friends.
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Have a confident response ready: Prepare a simple, go-to answer like “I’m taking a break” or “Focusing on my health” to gracefully decline alcohol and stay on track.
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