Understand the psychology for appropriate placement of retail products

Some retailers make the mistake of giving under importance to the placement of products in a store. They feel they need to fill the store shelves; do not need to bother further. However, you should know how to utilize the storage space efficiently to grab more attention from the consumers. It would help if you realized that it is a fine art to organize your retail space so that you can get more attention. 

Try to give some contemplation and deliberation to place products in your store so that consumers find them accessible and organized. Any shop selling FMCG products should try to understand the psychology behind product placement of retail stores. 

Some tips and guidelines by experts to understand product placement in a retail store. If you desire to place your product intelligently, here are some tips that could help you start faster.

Put necessary items behind the store 

If you put essential things behind the store, you would encourage your customers to glance throughout the store when they collect necessary items like milk and bread; they would necessarily pick a few more things.

Place luxurious items at the door

When you put luxury items right at the entrance, buyers would purchase them as they enter when the trolley is empty. But, after the cart becomes full, they are less likely to buy luxurious items. So, in the beginning, attracting them to luxury items is more important.

Place products at eye level to grab attention

It would help if you took a walk through a clothing retail store to master the art of product placement. Even supermarkets use the trick to place those products together that commonly get purchased together. Please put them near each other to persuade the buyer to get the other item when the shopper buys one thing.

Give space to your consumers

If you want your shoppers to browse products and items in your store, you need to have a wide aisle so that they can get comfort while shopping. Especially, people who have large shopping stores, it is essential for them to keep this in mind so that customers can freely rush out with ease. You can even consult SI Retail for a better layout of your retail store. 

Understanding color scheme

It remains essential to understand the science behind using appropriate hues in your store to understand the product placement psychology. The shades you use will affect the branding; therefore, you have to select the color with some logic. You can appreciate the color combination used by various supermarkets to push your brand. Colour has the potential to influence psychological power to create your brand. If you use the appropriate color, you can touch the customers’ objectives and improve your chances, thereby persuading them to buy from your outlet.

A pharmacy retailer and a supermarket cannot use the same kind of color combination. The pharmacy would usually go for white because it is associated with hygiene and expertise. Many shops avoid using colors to express sophistication regarding the brand. In contrast, luxurious brands usually use black and complement it with some attractive colors to not look too depressing.

Therefore you must understand how to layer your shop with appropriate products to influence your customers, thereby increasing your profits substantially. Your success depends on the selection of products and their placement. Therefore merchandising is very important for you to understand the psychology of the target buyers to multiply your profits.